Ztoked is your go-to adventure sports gear rental app, connecting travelers with premium local equipment. Fast, reliable, and hassle-free.

// ZTOKED

My Role

Led Ztoked's end-to-end design process, taking the app from initial research through final UI design.

- User Research

- Wireframes

-VIsual Design Sysems

-Prototype

Problem to Solve.

Busy professionals in their 30s want to enjoy adventure sports during trips but face two main hurdles:

Limited time
Gear logistics.

They need a quick way to find and rent quality equipment at their destination without the hassle of transport.

Where?.

Starting in Hawaii's diverse sports scene, Ztoked aims to connect travelers with premium gear for surfing, skiing, biking, and more – making spontaneous adventures possible anywhere.

Solution?

Busy professionals in their 30s want to enjoy adventure sports during trips but face two main hurdles:

Limited time
Gear logistics.

They need a quick way to find and rent quality equipment at their destination without the hassle of transport.

Where?

Starting in Hawaii's diverse sports scene, Ztoked aims to connect travelers with premium gear for surfing, skiing, biking, and more – making spontaneous adventures possible anywhere.

Market Research

Our main competitors (Sendy APP, Onda APP, The Quiver.com, IO Adventure) operate public marketplaces for used sports gear, with some offering additional services like rentals, travel packages, and local guides.

We conducted a Competitive Analysis to find key market gaps and opportunities to differentiate our platform.

Ztoked Differentiator

Our focus is solely on connecting our clients with top-notch gear, whether it's for renting or buying new. Quick, easy, hassle free!

User Research

I conducted Qualitative Research through interviews with potential Ztoked users across different age groups (20s, 30s, and 40+). The participants included surfers and adventure sports enthusiasts.

These interviews helped identify user needs, pain points, and behaviors while revealing key demographic differences in income, preferences, and expectations.

This research guided our understanding of the problems Ztoked could solve.

User Persona / Matias

"I just want to grab good gear, know where to surf, and spend more time in the water."

Bio

Matias (late 30s) is a former pro kiteboarder turned construction executive who balances family life with his passion for surfing in Hawaii. Despite his busy schedule, he's tech-savvy, plans efficiently, and maintains an active surf lifestyle, including annual two-week trips.